耐克的一些著名广告词包括：

Just Do It

Glory. Glory. Use it. Failures. Criticisms？ Control it. Just do it.

No one can say you can't jump over records or destiny. You can.

The harder the enemy is, the more you can see the meaning of teamwork.

There is no finish line.

Just do it. Period.

The hardest line to cross is the starting line.

Only 23 miles left.

Greatness is just something we make up. It's not reserved for a few； it's for everyone.

If you really want it, just do it.

这些广告词体现了耐克的独特品牌理念，即鼓励人们超越自我，追求卓越，并勇于面对挑战。